A Free 5-Day Email Course

How to Be Harder to Deceive.

with Eddie Hobbs

Bestselling author · Host of Counterpoint · Financial commentator

Eddie Hobbs

You were right to doubt.

A free, five-day email course on the five oldest ways a mind gets taken: fear, bias, weak arguments, power, and thinking alone. One short lesson a day, one defence at a time, until the tricks that fool most people work far less well on you.

    Free. No catch. One click to leave.

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    The Author
    Eddie Hobbs
    Eddie Hobbs

    Why listen to me?

    • ›In 2005 I made the RTÉ series Rip-Off Republic, showing people the hidden costs they were being charged. The opening night drew over 667,000 viewers, more than half of everyone watching television in Ireland that night. It forced the Government to repeal the 1987 Groceries Order, one of the protectionist measures the show revealed.
    • ›In 2006, two years before the 2008 crash, I went on national television and warned people not to borrow money to buy Irish property. Prices soon fell. The people who listened were protected.
    • ›In 1998 I won a Competition case that forced insurance companies to reveal the hidden fees they were taking from people's savings. Until then, most people never knew the fees were there. They pulled their products off the market.
    • ›In the mid-90s I exposed a financial fraudster and helped put him in prison. In 2007 the High Court praised me for not standing idly by.
    • ›My series Show Me the Money won two IFTAs, Ireland's national television award and the equivalent of an Emmy. I have written number-one bestselling books on money, and for 30 years I have run a fee-based advice firm, regulated by the Central Bank of Ireland. It all comes from one question: who benefits?
    Free. No catch. One click to leave.
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    The Five Defences

    What you will learn.

    Five days. Five of the oldest ways a mind gets taken, and one defence against each.

    Day One
    On Fear
    The oldest lever ever pulled on a human mind

    Frighten a person and they stop thinking. It works every time.

    How fear shrinks what you can see, and the one move that opens your eyes again.
    Day Two
    On Bias
    Why clever people are fooled first

    We see what we already believe.

    How to catch your own mind taking sides.
    Day Three
    On Argument
    The shadows on the wall

    A weak claim cannot survive a good question.

    Five questions that break a bad argument fast.
    Day Four
    On Power
    Who gains if you believe it

    Follow the benefit and you find the truth.

    How to find the hand behind the story.
    Day Five
    On Together
    One mind is fooled; a good room is not

    The best protection against a lie is honest company.

    Why thinking alone leaves you exposed, and how to build the kind of company that keeps you honest.

    Free. No catch. One click to leave.

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    A Free 5-Day Email Course

    How to Be Harder to Deceive.

    with Eddie Hobbs

    Bestselling author · Host of Counterpoint · Financial commentator

    You're in. The first lesson is on its way.

    Thank you for confirming. Your introduction arrives within a few minutes, with Day 1 to follow. One quick thing, so every lesson lands.

    // Three quick steps
    So the lessons reach you, not your spam folder.
    1. 1Add [email protected] to your contacts.
    2. 2If it isn't in your inbox in a few minutes, check Promotions or Spam and drag it to your Primary inbox.
    3. 3Reply with a single word, even just “ready”, and your inbox will learn to let the rest through.
    Eddie Hobbs
    Until tomorrow,
    Eddie Hobbs

    Between lessons, the conversation continues.

    Counterpoint goes deeper on everything this course touches. Come along.

    Facebook YouTube Follow on X

    A Free 5-Day Email Course

    How to Be Harder to Deceive.

    with Eddie Hobbs

    Bestselling author · Host of Counterpoint · Financial commentator

    One more step. Confirm, and we begin.

    I've just sent you an email asking you to confirm your address. Open it and click Confirm my subscription. The moment you do, your first lesson is on its way.

    // What to do now
    Find the email, and click to confirm.
    1. 1Open the email from Eddie Hobbs. It is waiting in your inbox now.
    2. 2Click the button that says Confirm my subscription. That one click starts the course.
    3. 3Don't see it? Check Promotions or Spam, and add [email protected] to your contacts so every lesson lands.
    Eddie Hobbs
    Until then,
    Eddie Hobbs

    While you're here, come along.

    Counterpoint goes deeper on everything this course touches. Come along.

    Facebook YouTube Follow on X

    A Free 5-Day Email Course

    How to Be Harder to Deceive.

    with Eddie Hobbs

    Bestselling author · Host of Counterpoint · Financial commentator

    You've left the course.

    I've taken you off the five-day course. You're still on my list, though, so I'll still turn up in your inbox now and then. And if you ever want the course again, it'll be here.

    Eddie Hobbs
    Until next time,
    Eddie Hobbs

    You've unsubscribed.

    I've taken you off my list, so you won't hear from me again. I'm sorry to see you go. If you ever change your mind, you'd be welcome back.

    Eddie Hobbs
    With thanks,
    Eddie Hobbs

    The New Book

    Critical Thinking Fights Back.

    by Eddie Hobbs

    Bestselling author · Host of Counterpoint · Financial commentator

    You're on the list.

    From here you're a founding reader of Critical Thinking Fights Back. You hear about it before anyone else, and you get first claim on what I'm setting aside for the readers who back it early.

    The five-day course showed you the oldest ways a mind gets taken. The book is the whole argument: where these tricks come from, why they still work, and how to hold your ground against them. You took the first step by reading the course. This is the rest of the road.

    // For readers who buy early
    Three things, set aside for the people who show up first.
    1. 1The cut material. The chapters and passages that did not make the final book, gathered for early readers only.
    2. 2Early access to buy. You get the chance to order before the book opens to everyone else.
    3. 3An exclusive author Q&A. A session where I answer the questions early readers send in. It will not be repeated later.

    These are not a discount. The book will be its normal price. This is simply what I'm giving the readers who back it first.

    Expected
    Autumn 2026
    I'll write to you the moment it's ready, and before it's anywhere else.
    // What happens next
    1. 1You wait. You're on the list. There's nothing more to do.
    2. 2I write to you first. When early access opens, you'll hear before the general release.
    3. 3You claim what's yours. Buy early, and the cut material and the Q&A are yours.

    If someone you know would value this, send them the course. That's the doorway in.

    Eddie Hobbs
    Until then,
    Eddie Hobbs